Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do

From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results

It’s time to toss aside the touchy-feely notions of love in business and acknowledge the real power that it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership. To put it bluntly: love is just damn good business. That’s the simple but profound truth that leadership consultant Steve Farber has discovered in his extensive work with Fortune 100 companies and other successful businesses. His game-changing approach to love as a practical business strategy will help you to:

• Identify your passions―and share them with others
• Create a culture of love at work―and spark innovation, productivity, and joy
• Serve your customers, so they love how you treat them―and have them coming back for more
• Invest time in making personal connections―that are mutually rewarding
• Focus on serving the needs of others―they’re going to love it
• Do what you love―and make it your business, so others love it, too

The proven principles you’ll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.

In addition to Farber’s field-tested strategies, you’ll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, it’s just damn good business.

About the Author

Steve Farber is the president of Extreme Leadership, Inc., the founder of The Extreme Leadership Institute, a sought-after speaker and consultant, and the bestselling author of The Radical Leap, The Radical Edge, and Greater Than Yourself. The Radical Leap is considered a classic in the leadership field. It received Fast Company’s Readers’ Choice Award and was named one of the 100 Best Business Books of All Time in the book of the same name by Jack Covert and Todd Sattersten. The Radical Edge was hailed as “a playbook for harnessing the power of the human spirit.” And Greater Than Yourself was a Wall Street Journal and USA Today bestseller.