LinkedIn Profile Optimization for Dummies
- 4h 22m
- Donna Serdula
- John Wiley & Sons (US)
- 2017
Optimize your LinkedIn profile—and get results
Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career.
Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.
- Create a powerful LinkedIn profile
- Discover your personal keywords
- Showcase your experience and accomplishments
- Be seen on the world's largest professional social network
You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.
About the Author
Donna Serdula is the leading authority on LinkedIn profile optimization. She grew her profile consulting business from a one-person enterprise to a team of 40 serving individual, corporate, and military clients, and is much in demand as a speaker. Visit her website at www.linkedin-makeover.com, and follow her on Twitter at @donnaserdula.
In this Book
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Introduction
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Determining Your LinkedIn Strategy
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Getting Found on LinkedIn
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Understanding Skills and Endorsements
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Optimizing the “Behind the Scenes” Sections
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Establishing Your Calling Card
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Impressing with the Right Profile Picture
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Developing a Compelling Headline
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Getting Your Experiences Ready
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Creating a Powerful Experience
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Writing a Compelling Summary
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There's More to You than Your Jobs
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Making Your Profile Personal and Unique
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Following Groups, Companies, and Influencers
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The Final Review and Reveal
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Ten Profile Do's and Don'ts
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Ten Tips for a Perfect Profile Picture
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Ten Tips to Expand Your Network
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Ten Tips to Leverage LinkedIn
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Ten LinkedIn Profile Resources
