Likeable Social Media: How to Delight Your Customers, Create An Irresistible Brand, and Be Generally Amazing On All Social Networks That Matter, Revised and Expanded Third Edition
- 4h 29m
- Dave Kerpen, Michelle Greenbaum, Robert Berk
- McGraw-Hill
- 2019
Harness the power of social media to attract new customers and transform your business!
More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.
Likeable Social Media shows you how to:
- Engage customers and crowdsource innovation online
- Create content that resonates with consumers and provides value
- Integrate social media into the entire customer experience
- Effectively deal with criticism and negative feedback on social media
- Grow your audience across social channels, and much more
In this Book
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Listen First, and Never Stop Listening
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Way Beyond "Women 25 to 54": Define Your Target Audience Better Than Ever
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Use Social Network Ads for Much Greater Impact
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Think—and Act—Like Your Consumer
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Invite Your Customers to Be Your First Fans
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Engage: Create True Dialogue with, and Between, Your Customers
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Respond Quickly to All Bad Comments
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Respond to the Good Comments Too
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Be Authentic
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Be Honest and Transparent
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Should You Ask a Lot of Questions?
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Provide Value (Yes, for Free!)
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Share Stories (They're Your Social Currency!)
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Inspire Customers and Influencers to Share Your Stories
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Integrate Social Media into the Entire Customer Experience
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Admit When You Screw Up, and Then Leverage Your Mistakes
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Consistently Deliver Excitement, Surprise, and Delight
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Don't Sell! Just Make it Easy and Compelling for Customers to Buy
