Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, Revised and Expanded Second Edition
- 4h 7m
- Carrie Kerpen, Dave Kerpen, Mallorie Rosenbluth, Meg Riedinger
- McGraw-Hill
- 2015
The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
About the Authors
DAVE KERPEN is CEO of Likeable Local, a social media software company that’s helped thousands of small businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands.
MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements.
CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients.
MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.
In this Book
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Likeable Social Media—How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, Revised and Expanded Second Edition
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Foreword
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Acknowledgments
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Introduction
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Listen First, and Never Stop Listening
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Way Beyond “Women 25 to 54”—Define Your Target Audience Better Than Ever
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Think—and Act—Like Your Consumer
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Invite Your Customers to Be Your First Fans
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Engage—Create True Dialogue with, and Between, Your Customers
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Respond Quickly to All Bad Comments
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Respond to the Good Comments Too
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Be Authentic
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Be Honest and Transparent
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Should You Ask a Lot of Questions?
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Provide Value (Yes, for Free!)
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Share Stories (They’re Your Social Currency!)
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Inspire Your Customers to Share Stories
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Integrate Social Media into the Entire Customer Experience
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Use Social Network Ads for Greater Impact
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Admit When You Screw Up, and Then Leverage Your Mistakes
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Consistently Deliver Excitement, Surprise, and Delight
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Don’t Sell! Just Make It Easy and Compelling for Customers to Buy
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Conclusion—Just Be Likeable
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Appendix—A Refresher Guide to the Social Networks That Matter Most
