Lean Brands: Catch Customers, Drive Growth & Stand Out in All Markets
- 3h 10m
- Luis Pedroza
- Red Wheel/Weiser
- 2020
There’s no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy—and they’re unsure about what exactly to change.
Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to “recon” and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
About the Author
Luis Pedroza is an accomplished global brand builder with real-world, international experience that comes from leading brands for iconic companies like General Mills, Nestle, and Kerry in markets all over the world. He lives in Silicon Valley, the epicenter of so much of today’s disruptive innovation, and continues to help emerging brands reach the next level of success.
In this Book
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The Ninja
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See the New Battleground
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Know Yourself, Know Your Enemy
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Get Lean and Mean
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Choose Your Stance
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Adapt to Win
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Step Up and Disrupt
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Make It Happen
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Get Creative
