Leading with Noble Purpose: How to Create a Tribe of True Believers

  • 3h 16m
  • Lisa Earle McLeod
  • John Wiley & Sons (US)
  • 2016

Profit doesn't drive purpose. Purpose drives profit.

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

  • Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
  • Reframe your approach to metrics so that they accelerate performance
  • Create a tribe of True Believers who drive revenue and do honorable work

People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

About the Author

When it comes to the workplace, LISA EARLE MCLEOD is passionate about two things: competitive differentiation and emotional engagement. She is a globally recognized strategy consultant, executive adviser, and keynote speaker whose clients include Google, Hootsuite, Novartis, and Roche. McLeod's bestseller, Selling with Noble Purpose, was a game-changer in the world of sales. Now, in Leading with Noble Purpose she shows leaders how to find and scale purpose across an entire organization.

In this Book

  • Leading with Noble Purpose—How to Create a Tribe of True Believers
  • Introduction—Why Work Matters
  • Profit is Not a Purpose
  • Are You Telling a Money Story or a Meaning Story?
  • How Metrics Drive Mediocrity
  • Go Beyond the Numbers
  • Make Your Customers Human
  • Dare to Be Different
  • Be Brutal about Airtime
  • Create Your Purpose Framework
  • Be For, Rather Than Against
  • Don’t Confuse Culture with Collateral
  • Take “Yes, But” Off the Table
  • The Folly of Internal Customers
  • Name Your Noble Sales Purpose
  • How to Keep Purpose from Being Hijacked
  • Why Your Backstory Matters
  • Give Yourself Space to Say No
  • Believe in the Dignity of Your Business
  • The DNA of a Noble Purpose Leader
  • Claim Your Noble Purpose
  • Prove Your Noble Purpose
  • Launch Your Noble Purpose
  • Operationalize Your Noble Purpose
  • Embed Your Noble Purpose
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