Leading Open Innovation
- 5h 17m
- Anne Sigismund Huff, Kathrin M. Möslein, Ralf Reichwald (eds)
- The MIT Press
- 2013
In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs.
This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education.
In this Book
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Leading Open Innovation
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Introduction to Open Innovation
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Open Innovation at Siemens AG
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The Need for Speed: Fostering Strategic Agility for Renewed Growth
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Leading Innovation
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Open Innovation: Actors, Tools, and Tensions
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Opening Organizations for Innovation
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Cooperation for Innovation
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User Innovation
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Co-creation with Customers
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Contributions by Developers
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Strategic Crowdsourcing: The Emergence of Online Distributed Innovation
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Educating Open Innovation Ambassadors
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Viral Marketing on Facebook for a New Open Innovation Platform
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The Future of Crowdsourcing: From Idea Contests to MASSive Ideation
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Open Manufacturing
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Learning to be More Competitive, More Cooperative, and More Innovative
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Peter and Hannelore Pribilla’s Vision for Practical Research
