Leading Content Design
- 1h 57m
- Rachel McConnell
- A Book Apart, LLC
- 2022
Content design teams need the right conditions to thrive—but when they’re hampered by bottlenecks or putting out fires, it’s hard for them to do their best work, secure support, and grow strategically.
Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You’ll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact.
About the Author
Rachel McConnell is a content design leader and author based near Brighton, England, who’s spent the last decade helping teams (and individuals) improve their content maturity. Her content career has progressed from content strategy and design to operations and leadership, for companies such as Deliveroo, Clearleft, and BT. She’s currently head of UX content for Flo.
Before her tech career, she spent a decade in advertising and brand marketing—her commercial sense and creative problem-solving skills have proved very useful for designing product experiences and running content teams.
Rachel is also the cofounder of Tempo, a community for content design leaders. She’s curated conferences for both Tempo and Clearleft, and runs multiple community events and meetups.
In this Book
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Foreword
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Introduction
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Understanding Content Operations
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Identifying Your Operational Needs
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Building Capability
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Process, Tools, and Workflows
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Establishing Standards
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Fostering Collaboration
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Beyond the Team
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Conclusion
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Resources
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References
