Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius

  • 3h 3m
  • Jay Elliot
  • John Wiley & Sons (US)
  • 2012

Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives.

Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.

  • Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort
  • Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation
  • Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction

Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.

About the Author

JAY ELLIOT was a senior member of the original Macintosh development team and helped Steve Jobs develop the original user interface inspired by Xerox PARC. Becoming Senior Vice President of Apple reporting directly to Steve, Jay ran all corporate operations including business planning, IT operations, Facilities, and HR for Apple worldwide. As a mentor, Jay was able to guide Steve in learning and utilizing the management principles Jay had learned at IBM and Intel, which helped make possible building Apple into a multibillion company and in turning Steve into the kind of leader who was able to inspire and create the society-changing Apple products.

In this Book

  • Leading Apple with Steve Jobs—Management Lessons from a Controversial Genius
  • Preface—Why I Wrote This Book
  • Chronology
  • A Ding in the Universe—Everything Starts with an Inspiring Vision
  • Steve’s Business Philosophy and Values
  • People Who Know More than You—Choosing and Leading Your Lieutenants
  • Steve’s Secrets for Selecting Great People
  • Unusual Interviewing Techniques
  • To Protect Innovation, Create a Company within a Company
  • “No More Crap Products”—Creating Excellence
  • More on Product Strategy—Design Is How It Works
  • Entrepreneurial Confidence and High Standards
  • Employee Owners—Rewarding the Product Stakeholders
  • The Apple Workplace—Fostering Creativity
  • When Selling Becomes More Important than the Product
  • “And One More Thing”—Looking into the Distance
  • Flowers at His Doorstep—The Heritage of Steve Jobs
  • Notes
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