Leadership Brand: Deliver on Your Promise
- 22m
- David Magellan Horth, Lynn B. Miller, Portia R. Mount
- Center for Creative Leadership
- 2016
Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
In this Book
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What is a Leadership Brand?
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How a Leadership Brand Can Work for You—Or against You
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Defining Your Current Leadership Brand
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How to Define and Cultivate an Aspirational Brand
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How to Reinforce Your Personal Leadership Brand Online
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Evolving Your Leadership Brand Throughout Your Career
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Background
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Suggested Resources
