Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques
- 4h 50m
- Marty Weintraub
- Sybex
- 2011
Proven techniques you won't find anywhere else
Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:
- Master the Facebook Ads web UI and Power Editor
- Target and segment Facebook users with laser-sharp demographic precision
- Write great copy and design ads that pop for B2C and B2B campaigns
- Set the right KPIs, decipher the metrics, and check your success
- Use Facebook's Ad Manager to successfully optimize and report
- Get hundreds of millions of impressions globally
- Improve your ROI and showcase your brand
Help
- Measure and improve your ROI
- Support PR, marketing, and branding efforts
- Understand crucial optimization factors
- Effectively target based on personal and professional factors
About the Author
Marty Weintraub is CEO of aimClear, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. He's written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Marty's aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150.
Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities.
In this Book
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Killer Facebook Ads—Master Cutting-Edge Facebook Advertising Techniques
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Introduction
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Marketing and the Facebook Revolution
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Key Performance Indicators (KPIs)
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The Facebook Ad Creation UI
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Facebook Ads Production Workflow
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Guerilla User Targeting Checklist
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Mastering Compound Targeting
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Creating Killer Facebook Ads
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Deploying Your Facebook Ads Campaign
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Field Guide to Optimization and Reporting
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Facebook Ads Preflight Pocket Checklist
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The Great Big Search & Social Media Marketing Twitter Follow List
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Facebook Targeting Segments
