It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
- 4h 19m
- Tomer Sharon
- Elsevier Science and Technology Books, Inc.
- 2012
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside.
- Features a series of video interviews with UX practitioners and researchers
- Provides dozens of case studies and visuals from international research practitioners
- Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
- Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
About the Author
Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google's online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.
As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.
Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA.
In this Book
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Foreword
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Introduction: If a Study has Run, with no One Around to Hear about it, did it Still Happen?—What is this Book About, why is the Topic so Important, and what does Buy-in Mean?
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Prologue: The Usable Planet
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If Life Gives you Limes, Make Mojitos!—Identifying Stakeholders, Selling user Experience Research, and Dealing with Difficult People and Situations
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Mmm ... Interesting: so what Exactly is it that you Want to Learn?—Implementing your Great Participant Interviewing Skills on Stakeholders: Asking Good Questions, Listening, Saying the Right things, and Identifying Research Opportunities
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If you Pick a Methodology First, Something Must be Wrong—Strategies for Planning Studies with Stakeholders and Techniques for Developing the Right Research Questions
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What's Gonna Work? Teamwork!—Hands-on Techniques for Collaborating and Involving Stakeholders in Research Planning, Execution, Analysis, and Reporting
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The Single Biggest Problem in Communication is the Illusion that it has Taken Place1—Strategies and Tools to Effectively Communicate Research Results by using Reports, Presentations, and More Cool Stuff
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You can't Manage what you Don't Measure—Signs that Indicate Research is Being used Well and how you can Systematically Track Success (or Failure)
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Epilogue
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