IT-Driven Business Models: Global Case Studies in Transformation

In a global environment driven by technological development, companies built to take advantage of new technology solutions and architectures have a competitive advantage over traditional models. Moving forward, IT-driven innovation will not only continue to enhance customer value and enterprise value, but that same mode of innovation will matter more and more for larger entities as well. IT-Driven Business Models presents how companies around the globe are transforming their business models with tremendous results and explains how to start the process.

Featuring cases from businesses around the globe that have developed their own business models to achieve high levels of performance, this revolutionary book draws from interviews with key executives, revealing IT secrets from well-known innovation leaders such as ABB, IKEA, Apple, Tata, Sharp, Saudi Aramco, De Beers, Telefónica, Valero Energy, LEGO, and Procter & Gamble. Through these extraordinary studies, the book explores how technology drives and enables changes to the fundamental facets of business.

Whether you're a CIO, a CEO, an executive, a IT manager, or a consultant, this important and timely book makes it clear: business model innovation will take you beyond traditional business models to take better advantage of emerging opportunities. Discover the key to innovation with the world-class guidance found in IT-Driven Business Models.

About the Authors

Prof. Dr. Dr.-ing. E.h. Henning Kagermann was CEO and Co-CEO of SAP AG, the world's largest provider of enterprise software, from 1998 until 2009. Under his leadership, SAP's annual revenues grew from $3.4 billion to $17.1 billion.

A member of the supervisory boards of Deutsche Bank AG, Deutsche Post AG, and Munich-Re, and a board member of Nokia and Wipro, he currently serves as president of acatech, the German Academy of Science and Engineering. More recently, he was the coauthor of Reimagine Your Business Model, which won the 2009 McKinsey Prize for best article in Harvard Business Review.

Prof. Dr. Hubert Osterle codirects the Institute of Information Management at the University of St. Gallen (Switzerland). He teaches and performs research in the areas of business models for the information age, business networking, and independent living for elders. The Institute of Information Management works in close collaboration with leading enterprises in Switzerland, Austria, and Germany to develop academically sound solutions for strategic problems relating to information management.

In 1988 Prof. Osterle founded the Information Management Group, an international consultancy focused on the implementation of innovative business models and processes, and in 2004, the Direct Management Institute at the University of St. Gallen.

Prof. Dr. John M. Jordan teaches IT strategy to undergraduates, MBAs, and executives at the Smeal College of Business, Penn State University. His research focuses on emerging technologies and their impact on business strategy, design, and practice.

He is the coauthor, with David Hall, of Human-Centered Information Fusion (Norwood, Mass.: Artech House, 2010) and has written a monthly technology newsletter, Early Indications, since 1997. Before returning to the academy, he attained the rank of Principal at Ernst & Young's Center for Business Innovation and Capgemini's Office of the Chief Technologist.