Introducing SEO: Your Quick-Start Guide to Effective SEO Practices

  • 1h 50m
  • Anirudh Prabhu, Aravind Shenoy
  • Apress
  • 2016

Your easy-to-digest brief introduction to SEO (search engine optimization) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.

Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization.

Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today.

What You Will Learn

  • How to incorporate effective SEO into your workflow
  • How to use keywords, link building, and online social media marketing
  • How to implement SEO-specific plans and strategies.

About the Authors

A senior technical writer by profession, Aravind Shenoy's core interests are technical writing, content writing, content development, web design, and business analysis. He is born and raised in Mumbai and resides there. A music buff - he loves listening to rock n' roll & rap. An engineering graduate from the Manipal Institute of Technology and an author of several books, he is a keen learner and always believes that there is a steep learning curve as Life is all about learning. In summary, as he quips "The most important is to be happy" as he believes it is all that matters.

Anirudh Prabhu is a UI Developer with more than 7 years of experience. He specializes in HTML, CSS, Javascript, jQuery, Sass, LESS, Twitter, and Bootstrap. Additionally, he has been associated with Packt and Apress books as a Tech Reviewer for several titles. He is the author of Beginning CSS Preprocessors: With Sass, Compass, and Less (Apress, 2015).

He has exposure to coffeescript and angularJS. He's also been involved in building training material for HTML, CSS and jQuery for twenty19 (twenty19.com), which is a portal for providing training for fresher/interns.

In this Book

  • Introduction to SEO
  • Search Engines
  • Ranking in SEO
  • Introducing the Google Tools Suite
  • Obstacles in SEO
  • Sitemaps
  • Keyword Research and Strategy
  • Link Building
  • Content Considerations
  • SEO Hub: Utilities and Toolsets
  • Social Media Marketing and SEO
SHOW MORE
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