Internal Communication in the Age of Artificial Intelligence
- 3h 1m
- Monique Zytnik
- Business Expert Press
- 2024
Transformational leaders need to be exceptional communicators.
Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success?
Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies.
But how can you tell if your strategy will succeed? What questions should you ask?
Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.
About the Author
Monique Zytnik is an award-winning, global internal communication leader based in Berlin, Germany.
She’s worked internationally, presented on best-practice communication at world conferences, and guest lectured at universities. Her campaigns have been recognized by Gartner, Mumbrella CommsCon, and the Digital Communication Awards. She regularly shares her knowledge through communication industry publications and podcasts, drawing on her in-house and consultancy work with organizations including SBS Radio Australia, The Australian Taxation Office, ANZ Bank, DHL Group, Adjust GmbH, and LEGO Foundation.
Her decades of experience are supported by a master’s in communication (PR) with honors from RMIT University. She gives back to the community by mentoring others through The Mentoring Club and Global Women in Public Relations (GWPR), and as the International Association of Business Communicators (IABC) EMENA Board Chair 2023/24.
In this Book
-
Testimonials
-
Disclaimer
-
Foreword
-
Introduction: Living in a World of Change
-
Good, Better, Best Strategic Internal Communication
-
Content Is King, Strategy Is Queen
-
Foundation: The Basics You Can’t Miss
-
Multidirectional Networks
-
Immersive Communication
-
Leadership Communication
-
Strategic Alignment and Activating Your Team
-
Embracing Tomorrow
-
Bibliography
