Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
- 8h 50m
- Dariush Rafinejad
- J. Ross Publishing
- 2007
This comprehensive reference presents a unique holistic approach to innovation, product development and commercialization. It illustrates how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization success. The author provides guidance on matching technology innovation to market opportunities, and details best practices for commercialization of innovation and new products and continuous improvement of existing products.
KEY FEATURES
- Details how to manage portfolios of technologies and products for market leadership
- Covers commercialization of innovation and new products in high-tech markets
- Provides state-of-the-art, proven best practices in executing new product development projects, including R&D and marketing, design and process engineering, quality, and management, supported by real case studies and practical examples
- Presents analytical tools to support insightful and intuitive explanations
About the Author
Dariush Rafinejad, Ph.D., has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California, including serving as Corporate Vice President and General Manager of business units at Applied Materials Corporation and Vice President of R&D and Product Development at Lam Research Corporation. He is currently the President and Founder of Blue Dome Consulting. Mr. Rafinejad has also taught courses in product development and commercialization and high-tech marketing at Stanford University and the University of California, Berkeley.
In this Book
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High Technology—Strategic Context
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Product Development Strategies
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Marketing Management
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Product Platform and Knowledge Integration
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The Product Development Process
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Excellence in Design and Product Reliability
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Flawless Execution and Global Resources Management
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Project Management in Product Development
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Best Practices for Product Development Managers
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Managing Product and Technology Portfolios for Shareholder Value
