Innovation and Entrepreneurship
- 5h 29m
- Peter F. Drucker
- HarperCollins
- 1985
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
About the Author
Peter F. Drucker is considered the most influential management thinker ever. The author of more than twenty-five books, his ideas have had an enormous impact on shaping the modern corporation. Drucker passed away in 2005.
In this Book
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Innovation and Entrepreneurship—Practice and Principles
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Preface
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Introduction—The Entrepreneurial Economy
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Systematic Entrepreneurship
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Purposeful Innovation and the Seven Sources for Innovative Opportunity
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Source—The Unexpected
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Source—Incongruities
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Source—Process Need
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Source—Industry and Market Structures
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Source—Demographics
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Source—Changes in Perception
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Source—New Knowledge
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The Bright Idea
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Principles of Innovation
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Entrepreneurial Management
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The Entrepreneurial Business
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Entrepreneurship in the Service Institution
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The New Venture
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“Fustest with the Mostest”
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“Hit Them Where They Ain’t”
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Ecological Niches
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Changing Values and Characteristics
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Conclusion—The Entrepreneurial Society
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Suggested Readings
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