Infographics: The Power of Visual Storytelling
- 2h 24m
- Jason Lankow, Josh Ritchie, Ross Crooks
- John Wiley & Sons (US)
- 2012
In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.
Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.
- Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity
- Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales
Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.
About the Authors
Jason Lankow, Ross Crooks, and Josh Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.
In this Book
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Importance and Efficacy: Why Our Brains Love Infographics
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Infographic Formats: Choosing the Right Vehicle for Your Message
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The Visual Storytelling Spectrum: An Objective Approach
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Editorial Infographics
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Content Distribution: Sharing Your Story
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Brand-Centric Infographics
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Data Visualization Interfaces
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What Makes a Good Infographic?
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Information Design Best Practices
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The Future of Infographics
