How to Master the Art of Selling, Fourth Edition
- 7h 2m
- Tom Hopkins
- Made for Success
- 2015
You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. Within these pages are hundreds of ideas for doing just that. Not only are the ideas here, but the words and phrases that make them work are here as well.
Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations. One single strategy alone has tripled the sales volume of many readers. That's why the book is recognized as a classic 25+ years after its first printing.
This book is written in clear, easy-to-understand language. There's no hype or theory here, just proven-effective "how-to" strategies to help you increase your sales volume immediately. Need help in a specific area?
Check out the detailed index. The answers to nearly every concern or objection are literally at your fingertips. Save yourself the time it took Tom to master the art of selling. It's all wrapped up in these pages for you.
In this Book
-
How to Master the Art of Selling, Fourth Edition
-
What You’ll Lose If You Don’t Read This Book
-
To Maximize Your Results From This Book …
-
Introduction by J. Douglas Edwards
-
What the Profession of Selling Really Is
-
The Twelve Sources of Sensational Selling Success
-
Question Right and Sink Your Teeth Into Sales Success
-
Creating the Selling Climate
-
Why Don't I Do What I Know I Should Do?
-
Learn To Love No
-
Finding the People to Sell
-
Nonreferral Prospecting Methods
-
Referral Prospecting, or the Art of Getting Quality Introductions
-
How to Find Fortune and Felicity with the Phone
-
A Spectator Sport, Buying Is Not
-
Put Champion Selling Power in Your Presentations and Demonstrations
-
Finessing the First Meeting
-
Qualification is the Key to Quota Busting
-
The Objection Connection
-
Closing Is Sweet Success
-
Sixteen Power Closes for Aspiring Champions
-
A Clutch of Moneygrabbers
-
How to Perspire Less and Profit More from Paperwork
-
Fortune Building Starts with Time Planning
-
How to Sell Your Way Out of a Slump
-
The Most Necessary Skill of All
-
How to Sell the Most Important People You Know
