How To Hook A Whale: Secrets Of Selling To The Ultra High Net Worth
- 2h 30m
- Marcus Lim
- Marshall Cavendish
- 2021
What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth – and ultra-demanding – customers are happy& and Marcus has that in spades. Follow this no-holds-barred guide and win big at work – and in life!
About the Author
Marcus Lim has spent over a decade as a host and marketer at several of the largest casino and resort chains in the world, rising to the position of President of International Marketing for South Asia. He has successfully marketed gaming resorts and first-class entertainment to a clientele worth billions of dollars. An entrepreneur at heart, Marcus has headed his own companies in defence, business consultation and sea sports. In addition, he holds an MBA from Singapore Management University.
In this Book
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Preface
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Introduction—Welcome to My Life
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One Odd Start
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Casinos—Losing, Winning and So Much More
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The Foundations of Salescraft
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Hunters and Gatherers
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Whales—A Field Guide
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Selling the Dream — Quickly and Often
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The Right Impression
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Do Your Homework
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Platform Marketing and Social Media
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The Three-Meeting Rule
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When Things Change, So Do You
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A Whole New World
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Focus on Yourself
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Service Recovery or Bust!
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Everyone Is Needed
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Managing Your Bosses
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Conclusion
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Closing Note—A Letter to My Son
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Appendix—What We’ve Learnt
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Notes
