How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business

  • 2h 50m
  • Dave Hitz, Pat Walsh
  • John Wiley & Sons (US)
  • 2009

Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past.

As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business—from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine’s list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards.

With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places.

In this Book

  • How to Castrate a Bull—Unexpected Lessons on Risk, Growth, and Success in Business
  • Chapter Zero
  • Before NetApp—On Computers, Colleges, Castration, and Risk
  • Starting NetApp—On Toasters, Angels, Resellers, and Ferraris
  • CEO Lessons—On Pixie Dust, Decision Making, Candor, and Going Public
  • Hypergrowth—On Goals, Doubling, Ancestors, and Pain
  • Values and Culture—On Dilbert, Drooling, Lies, and Game Theory
  • Managing Engineers—On Development, Consensus, Doctor Death, and Magic
  • Customers—On Love, Enterprise, Simplicity, and Partners
  • Strategic Change—On Reversing Course, Chocolate, Debates, and Core Beliefs
  • Vision—On Whining, Eras, Future History, and the Meaning of Life
  • Early NetApp Business Plan
  • NetApp Company Values
  • Bibliography
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