High-Tech High-Touch Recruiting: How to Attract and Retain the Best Talent By Improving the Candidate Experience

Despite global economic conditions, companies are always looking to attract and retain the best talent. Unfortunately, almost 30% of US job seekers leave a new job within the first 30 days. Why? Many new recruiters rely too heavily on high-tech tools to attract candidates and may not have learned the fundamental relationship-building skills that help recruiters ensure that clients and candidates are a good match.

High-Tech High-Touch Recruiting provides recruiters with an end-to-end process for recruiting the highest caliber talent who, after they are hired, will become engaged employees. While emphasizing the overall importance of building "high-touch" relationship-building skills, the book outlines how these can be blended successfully with "high-tech" tools such as AI-powered software applications to identify a large pool of qualified job candidates. Once you've identified candidates, the author cautions against the sole use of text and email communication and suggests that recruiters conduct a general interview in order to better ascertain whether a candidate is the best fit for the role.

High-Tech High-Touch Recruiting comes with online resources including sample offer letters, recruiting scripts, job requisitions, interview scorecard, a listing of characteristics of best hires and guidelines for a 9-step telephone interview process.

About the Author

Barbara Bruno is the president of Good As Gold Training and HR Search, based in Crown Point, IN. She addresses 20+ events annually, conducts webinars, and provides in-house training and consulting. Her clients include some of the biggest organizations in the world: Management Recruiters International, Robert Half, Pride Staff, Express Employment Professionals, Fortune Personnel and DAV in South Africa. She has trained thousands of recruiters virtually through her web-based tutors which have been used by 25,000 people distributed in 13 countries. The author has also developed a private-labeled Career Portal to help improve the candidate experience for every candidate a company attracts that has been used by over 500 Staffing and Recruiting Firms, Veterans Groups and Colleges in the US and Canada.

Her recruiting firm has placed over 10,000 people in jobs. Bruno helped create and wrote the Study Guide of Best Practices and Industry Practices for the Tech Serve Alliance Certification Program for IT and Engineering Recruiters (CPSR) and Account Executives(CPSAE) Levels 1 and 2. She also helped upgrade the NAPS Certification Program Her training is approved for Continuing Education Credit for these Certification Programs which certify hundreds of Recruiters annually. The author has received the highest national award from the Staffing and Recruiting Profession, The Harold B. Nelson Award, and was inducted into the National Association of Personnel Services Hall of Fame. She has been Chairman of the Board of National Association of Personnel Services (NAPS), an 800-organization association that provides community, professional development, and certification to members of recruiting profession. Bruno is author of three self-published books: 99 Proven Sales Secrets, Don't Interview – Audition and Start Up a Staffing or Recruiting Firm.