Gurus on Business Strategy
- 2h 28m
- Tony Grundy
- Thorogood
- 2003
Here is a one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarizes all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field. It goes on to analyze the pros and cons of many of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to help you to develop your own strategy.
More than just a summary of key concepts, this book offers valuable insights into their application and value; it will provide you with a much broader grasp of the subject against which to develop your own business.
About the Author
Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.
In this Book
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Gurus on Business Strategy
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Introduction
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A Taster of the Gurus
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Key Strategic Concepts
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The Business Strategy Gurus
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Champney’s Health Resort and the Business Strategy Gurus
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Marks & Spencer and the Business Strategy Gurus
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Checklists for Managing Strategy
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Conclusion – Gurus and the Future
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References
