Got Your Attention? How to Create Intrigue and Connect with Anyone
- 2h 23m
- Sam Horn
- Berrett-Koehler Publishers
- 2015
In an impatient world of infobesity, people don't want more information—they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”
Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people—whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
About the Author
Sam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world’s top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times and Fast Company and on MSNBC. She has given a TEDx Talk, served as pitch coach for the British Airways Face2Face competitions, and is the former executive director and emcee of the Maui Writers Conference.
In this Book
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Got Your Attention? How to Create Intrigue and Connect with Anyone
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Introduction—What Is INTRIGUE and Why Is It Important?
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Ask “Did You Know?” Questions
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Show Them the Fish
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Share What’s Rare
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Turn a No into a Yes
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Psych Yourself Up, Not Out
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Create the Next New Thing
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Keep Current
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Look at the World with Reawakened Eyes
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Cause Aha’s with Ha-Ha’s
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Keep It Brief or They’ll Give You Grief
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Create a Phrase-that-Pays
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Never Again Deliver an Elevator Speech
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Create Mutually Rewarding Conversations
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Facilitate Interactive Meetings and Programs
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Customize to Connect
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Listen Like You Like to Be Listened To
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Establish Real-World Relevance
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Offer Options, Not Orders
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Illustrate Ideas with Dog on a Tanker Examples
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Put People in the SCENE
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Expand Your Influence—For Good
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The INTRIGUE Creed
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The INTRIGUE Quiz
