Good Strategy Bad Strategy: The Difference and Why It Matters
- 5h 41m
- Richard P. Rumelt
- Profile Books
- 2011
This is the long-awaited magnum opus from 'strategy's strategist'. Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
About the Author
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
In this Book
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Good Strategy, Bad Strategy—The Difference And Why It Matters
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Introduction—Overwhelming Obstacles
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Good Strategy Is Unexpected
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Discovering Power
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Bad Strategy
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Why So Much Bad Strategy?
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The Kernel Of Good Strategy
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Using Leverage
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Proximate Objectives
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Chain-Link Systems
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Using Design
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Focus
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Growth
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Using Advantage
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Using Dynamics
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Inertia And Entropy
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Putting It Together
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The Science Of Strategy
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Using Your Head
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Keeping Your Head
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Notes
