Globalising Your Strategy: Developing Profitable International Operations
- 16m
- LID Editorial
- LID Publishing
- 2015
Being a global business is not simply about where you sell or produce your products. It is about how you do business. Being global implies thinking and acting in an internationally-aware manner, balancing the benefits of responsiveness to the demands of local markets with the benefits of global economics. Organizing a business for global success is an inherently-complex task: the scale of the costs, operations and risk involved are significant.
In this Book
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Globalising Your Strategy—Developing profitable international operations
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Overview
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Benefits of Globalising Strategy
