Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion
- 6h 22m
- Alan Axelrod
- AMACOM
- 2007
Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks masquerading as influence. Getting Your Way Every Day will change that. Author Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation.
Readers will discover how to:
- argue persuasively and win without alienating opponents
- build productive and profitable rapport
- leverage the power of reason, emotion, and character for a more effective appeal
- transform arguments from shouting matches into constructive discussions
The book teaches readers how to understand their audience and turn that knowledge into a seamless argument that’s guaranteed to work. With real-world anecdotes of the techniques in action, this enlightening and accessible guide reveals how anyone can get what they want.
About the Author
Alan Axelrod (Atlanta, GA) is the author of many popular business and reference books, including the BusinessWeek bestsellers Patton on Leadership and Elizabeth I, CEO. He is a former professor of English who has taught classical rhetoric, from the Greeks and Romans through the Renaissance.
In this Book
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Profit from Ancient Wisdom
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Look for an Argument
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Lay It All Out
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Be Reasonable
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Be Ethical, Be Emotional
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Stay Out of the Palace of Fallacy
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Welcome to the House of Style
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Go Beyond Words
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Talk Yourself into the Job You Want
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Move Your Boss
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Inspire Your Staff
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Motivate Your Colleagues
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Win Your Customers
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Satisfy Your Customers
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Convince Your Customers
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Deal with Your Vendors
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Close with Your Investors and Lenders
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Epilogue—When Rhetoric Hits the Speed of Light
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