Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
- 2h 34m
- Patrick Lencioni
- John Wiley & Sons (US)
- 2010
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
About the Author
Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. As president and founder of The Table Group, Pat has consulted to CEOs and leadership teams in organizations ranging from Fortune 500 companies and start-ups to churches and non-profits. In addition to his books, Pat and his work have been featured in publications like Harvard Business Review, The Wall Street Journal, Fortune, BusinessWeek, and USA Today.
In this Book
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Getting Naked—A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
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Introduction
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Theory
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Practice
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Research
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Testimony
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The Origins of Getting Naked
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Naked Service Defined
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Shedding The Three Fears
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Broader Applications Of Nakedness
