Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.

Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:

• Demystify digital marketing in a way that makes sense for your business

• Do more with less

• Build a strong brand with something to say

• Find inspiration in unexpected places

• Create relevant and engaging content and promote it via Twitter, Facebook, and other channels

• Integrate strategy and message across touchpoints for a unified brand experience—both online and off

• Spark dialogue with your community of customers

• Measure what matters

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

About the Author

Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes -- from small businesses to Fortune 500 companies to the President's Jobs Council.

Since 2005 Nick has written about marketing, posting fresh brand-driven insights each week at branddrivendigital.com. He also writes for MarketingProfs and The Gazette, where he is a regular columnist. His thoughts have been featured in news sources such as US News & World Report, Entrepreneur magazine, Mashable, American Express OPEN Forum, and more. He's also the host of the popular On Brand podcast.