Generation Y for Rookies
- 2h
- Sally Bibb
- LID Publishing Ltd
- 2014
Based on solid insight and research, this valuable resource will help you understand Generation Y and how they differ from the other generations, as well as how to make the most of their unique strengths and ways of doing things.
About the Author
Sally Bibb is an expert in Generation Y, trust and employee engagement. She is co-founder of talentsmoothie, a specialist Generation Y consultancy, and founder of Engaging Minds, a communications and engagement consultancy.
During her career Sally has worked in international organizational change roles in the telecoms and media sectors. Before setting up her own consultancies Sally was a director at The Economist Group. Her first degree was in Psychology, Sociology and Economics, and she has an MSc in Organizational Change from the University of Surrey.
Sally frequently speaks at conferences, seminars and dinner engagements. She is also a writer, editor and award-winning author of several books and many articles on the subject of trust and organizational change.
In this Book
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Introduction
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Understanding Generation Y (and why are they Different from the other Generations?)
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Communicating with Gen Y
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How to Attract and Recruit the Right Gen Ys for you
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Motivating and Engaging Gen Y
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Managing Gen Y
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How to Develop Gen Y (or How to help them Learn)
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Career Development and Gen Y
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How do You Build Effective Cross-Generational Teams?
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How to Appeal to Gen Y Consumers
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The Future – How You need to Respond to the Changing World of work
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