Future Normal: 8 Questions to Create Businesses Your Children will be Proud Of

  • 3h 17m
  • Christopher Fleming, Nick Barter
  • Taylor and Francis
  • 2024

This is a book for leaders who think about legacy, their own and the one their business is leaving. Yet, none of us get to write our legacy, that is for those who come after us. This book and the lessons within will enable you to improve yours.

The eight questions at the core of this book are underpinned by three big ideas:

  1. The questions we ask matter
  2. Businesses are the tools we use to shape our world
  3. Business value is optimized for the long term when society thrives

The questions have been developed and road-tested with business leaders and thousands of executives on an MBA that is ranked number one in the world as ‘best for the planet’. Applying them to your business will enable long-term value creation while shifting it to one that your children will be proud of.

This book will appeal to business executives, leaders and managers, MBA graduates and students, and all those interested in transforming their organizations for the challenges ahead.

About the Author

Nick Barter is Professor of Strategy and Sustainability at Griffith Business School. Completing his doctorate at the University of St Andrews, his career has spanned industry and academia, from strategy consulting with EY to advising executives on escaping myopic strategic thinking, to leading the Griffith MBA.

Chris Fleming is Professor of Economics and Dean (Research) at the Griffith Business School. Completing his doctorate at the University of Queensland, his career has spanned the public sector, academia leading the Griffith MBA, and industry providing advice on economic frameworks that align with our lived reality.

In this Book

  • Abbreviations
  • Introduction
  • History Haunts Our Present
  • Framing the Future
  • Question One: Does Your Business’ Vision Perpetuate a World You Want to Live In?
  • Question Two: Is Your Business Aligned With Our World?
  • Question Three: Does Your Business Listen to All Its Stakeholders?
  • Question Four: Does Your Business Have the Metrics?
  • Question Five: Does Your Business Use Language That Enables?
  • Question Six: Does Your Business Understand Its Footprint and Tread Carefully?
  • Question Seven: Does Your Business Learn from Nature?
  • Question Eight: Does Your Business Lead By Enabling Others?
  • Moving to Your Future Normal
  • Epilogue
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