From Business Strategy to IT Action: Right Decisions for a Better Bottom Line
- 5h 50m
- Robert J. Benson, Thomas L. Bugnitz, William B. Walton
- John Wiley & Sons (US)
- 2004
From Business Strategy to IT Action, gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as:
- The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget
- Methods for using IT Impact Management to establish IT culture and performance models for the business/IT connection
- The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results
- And much more
About the Authors
Robert J. Benson is a principal with The Beta Group, a consulting firm with clients in the United States and throughout the world. He is affiliate professor of computer science at Washington University and part-time professor of information management at Tilburg University in the Netherlands. He is coauthor of Information Economics: Linking Information Technology and Business Performance and Information Strategy and Economics.
Thomas L. Bugnitz is President of The Beta Group. He is a frequent speaker on technology management and an adjunct professor at Washington University.
William B. Walton is a principal with The Beta Group. Prior to joining The Beta Group, he spent seventeen years with Gartner Group, where he developed IT measurement services and associated analytical methods.
In this Book
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Define the Goals
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Ask the Right Questions
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Connect to the Bottom Line
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Understand Costs and Resources
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Focus on the Right Things
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Adopt Effective Process to Produce Action
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Tackle the Practical Problems
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Make the Right Decisions
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Plan for the Right Results
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Keep Score
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Deal with Culture
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Chart the Path to Implementation
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Define What's Next
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Answer the "So What?" Question
