FightBack NOW: Leveraging your Assets to Shape the New Normal

This second book in the FightBack collection responds to the question: what could the new normal look like?

Drawing on their own experience and the expertise of more than 100 business and government leaders, academics, investors, and entrepreneurs, Felix Staeritz and Sven Jungmann show you how you can use the assets within your organisation to create new digital businesses, seize new growth, and create a more resilient society.

The aim of the book is to empower leaders from all sectors and industries to take a more active role in shaping the future of our societies. As entrepreneurs, Staeritz and Jungmann, believe that business leaders and organizations have an obligation to act beyond ‘innovation theatre’ and act with a sense of urgency not just to cope with this situation, but to recreate the world so we come out of this stronger and more inventive.

FightBack NOW takes a critical look at the current challenges humanity faces and illustrates how we can meet them with our current and upcoming technologies. The book combines insights from entrepreneurial and corporate viewpoints to demonstrate a proven framework for efficient early-stage venture building using corporate assets.

Throughout the book, you will find inspirational case studies from renowned firms who reinvent(ed) themselves through Corporate Venture Building as well as insightful views from government leaders and entrepreneurs. With battle-tested lessons learned from successes and failures in the field, you'll learn what works—and what you should avoid.

FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. However, it is not just a book: to help leaders act on the mission of shape a healthier planet and a more resilient society, the exclusive eponymous community (joinfightback.com) has been created.

About the Authors

Felix Staeritz is co-founder of FoundersLane, co-author of FightBack, a board member of Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council.

Previously a doctor, Sven Jungmann launched an e-commerce company and a lending firm and studied healthcare entrepreneurship at Cambridge.