Facebook Marketing: An Hour a Day
- 6h 19m
- Chris Treadaway, Mari Smith
- Sybex
- 2010
Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.
Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.
- Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
- Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
- Shows how to execute your strategy while incorporating all of Facebook's relevant features
- Addresses Facebook's pay-per-click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
About the Authors
Chris Treadaway is founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television, and other local media companies. He is also managing director of Ultrastart, a social media consulting firm that has worked with companies such as Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas. He blogs regularly on entrepreneurship and social media
Mari Smith is President of the International Social Media Association and runs her own vibrant social media consultancy specializing in helping business owners, authors, and celebrity clients increase their profits with Facebook and Twitter integration. FastCompany.com dubbed Mari "the Pied Piper of Facebook" and ClickZ named Mari as one of 20 Social Media All-Stars. Mari is an in-demand international social media keynote speaker and trainer.
In this Book
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Introduction
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Internet Marketing 1985–2010
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What is Facebook?
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Develop a Facebook Strategy and Measure Success
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Month 1—Create the Plan and Get Started
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Month 2—Establish Corporate Presence with Pages and Groups
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Month 3—Create Demand with Facebook Ads
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Month 4—Advanced Tactics and Campaign Integration
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Customized Experiences via Facebook Applications
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The Analytics of Facebook
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Organizational Considerations
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Glossary
