Exporting: Key Considerations for International Business Growth-Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash
- 1h 43m
- John Blaskey, Laurent Houlier
- Business Expert Press
- 2020
This book equips readers to optimize genuine export opportunities.
Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.
It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.
Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
In this Book
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Products and Services: Adapting for Export Markets
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Intellectual Property (IP): Protecting and Leveraging Brands
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Communication: Bridging Language and Cultural Gaps
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Tradeshows: Optimizing and Measuring Performance
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B2B and D2C Options: Selecting Sales Channels
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Cashflow: Balancing Prudence and Growth
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Culture and Behavior: Managing Organizational Disruption
