Event Planning and Management: Principles, Planning and Practice, Second Edition
- 6h 23m
- David Bassett, Ruth Dowson
- Kogan Page
- 2018
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation.
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
About the Authors
Ruth Dowson has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer in events management at the UK Centre for Events Management at Leeds Beckett University.
David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. He is former senior lecturer at the UK Centre for Events Management and now provides training to industry professionals. He is also a leadership development consultant for Leeds Business School, UK.
In this Book
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Foreword
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Introduction to Events
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Putting Event Planning into Motion
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Location, Location, Location! Destination and Venue Selection for Events
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Developing Your Events Programme and Content
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Understanding Site Planning Essentials for Events
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Site Safety and Logistics
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How to Build and Develop an Events Team
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Drawing in the Crowds – Promotion and Publicity for Events
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Budgeting, Finances and Procurement for Events Management
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A Practical Guide to Managing an Event on the Day
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Measuring Success – Post-Event Evaluation and Insights
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Future-Proofing Your Events
