Evaluation Basics, 2nd Edition
- 2h 58m
- Donald V. McCain
- Association for Talent Development
- 2016
Your training: Do they love it or live it?
How do training professionals show the impact their programs are making? Positive feedback only goes so far in confirming success. And entertainment value, while important, isn't the truest measure of your effectiveness. To find out whether your participants are applying what they’ve learned on the job, you need a good evaluation strategy—one that connects evaluation to performance, program design, and bottom-line value.
Each chapter of Evaluation Basics focuses on a critical aspect of developing and implementing an evaluation plan for a face-to-face or virtual training program. You’ll not only delve into Kirkpatrick’s four levels of evaluation and the methods and instruments you can use, but you’ll also get help effectively communicating results.
Part of ATD’s Training Basics series, the second edition of Evaluation Basics offers practical examples, worksheets, and new case studies to further your understanding.
About the Author
Don McCain is founder and principal of Performance Advantage Group and has more than 28 years of corporate consulting experience. He has authored three books as well as numerous articles in industry journals. He holds a BS in business administration, an MA in divinity, an MS in business administration, and a PhD in education and HRD from Vanderbilt University.
In this Book
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About the Training Basics Series
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Evaluation for You and for Your Client
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An Overview of Evaluation
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Evaluation and the Design Process
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Level 1—Audience Reaction
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Level 2—Learning and Application during Training
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Level 3—Transfer to the Job and the Environment
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Level 4—Impact and ROI
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Evaluation Biases and Communicating the Results
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A Final Thought
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References
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Additional Resources
