Epic Content Marketing: How To Tell A Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
- 4h 28m
- Joe Pulizzi
- McGraw-Hill
- 2014
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
EPIC CONTENT MARKETING
One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don’t care about.
Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
- Determine what your content niche should be to attract and retain customers
- Discover and develop your content marketing mission statement
- Set up a process for creating and curating epic content
- Learn how to leverage social and e-mail channels to create--and grow--your audience
- Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!
About the Author
Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands. Pulizzi is coauthor of Get Content Get Customers and Managing Content Marketing.
In this Book
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Epic Content Marketing—How To Tell A Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
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Foreword
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Introduction
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What Is Content Marketing?
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The History of Content Marketing
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Why Content Marketing?
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The Business Model of Content Marketing
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The Business Case for Content Marketing
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Tomorrow’s Media Companies
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More Right or Less Right
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What Is Epic Content Marketing?
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The Goal of Subscription
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The Audience Persona
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Defining the Engagement Cycle
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Defining Your Content Niche
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The Content Marketing Mission Statement
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Building Your Editorial Calendar
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Managing the Content Creation Process
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Content Types
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Finding Your Content Assets
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Extracting Content from Employees
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The Content Platform
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The Content Channel Plan in Action
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Social Media for Content Marketing
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Alternative Content Promotion Techniques
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Leveraging a Social Influencer Model for Content Marketing
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Measuring the Impact of Your Content Marketing
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The Evolution of Your Epic Story
