Epic Content Marketing: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
- 5h 48m
- Brian W. Piper, Joe Pulizzi
- McGraw-Hill
- 2023
From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing plans.
Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:
- New content models, structures, and opportunities
- Content entrepreneurship, content mergers and acquisitions
- Subscriptions and audience building
- Team structure, importance of community, DAOs, and creator networks
- Content options, NFTs, and discord servers
- Making data-driven decisions to optimize content performance
Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
About the Author
Joe Pulizzi is the founder of multiple startups, including the content creator education site The Tilt, and the bestselling author of several books. Always ahead of the content marketing curve, he first used the term in 2001, then launched the Content Marketing Institute and Content Marketing World. In 2014, Pulizzi received the Lifetime Achievement Award by the Content Council. He has two weekly podcasts―the motivational Content Inc. and the content news and analysis show This Old Marketing―and his foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.
Brian Piper is Director of Content Strategy and Assessment for the University of Rochester. An SEO practitioner and web content developer since 1996, he helps large institutions, like Xerox, Harris, Carestream, and Volvo, build their audiences and brand awareness. Piper has presented at national and international events, including Content Marketing World, ContentTECH, PRSA Icon, Content Ed, HighEdWeb and EduWeb.
In this Book
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Introduction
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What is Content Marketing?
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The History of Content Marketing
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Why Content Marketing?
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The Business Case for Content Marketing
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Content Marketing—Interviews with Top Players
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The Six Principles of Epic Content Marketing
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Content is the Asset; Subscription is the Goal
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The Audience Persona
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Defining the Engagement Cycle
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Becoming the Leading Source for Your Customers
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The Content Marketing Mission Statement
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Building Your Editorial Calendar
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Managing the Content Creation Process
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Content Types
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Finding Your Content Assets
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The Content Platform
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The Content Channel Plan in Action
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Rented Land for Content Marketing
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Alternative Content Promotion Techniques
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Measuring the Impact of Your Content Marketing
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Using Data to Optimize Content Performance
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AI and ML in Epic Content Marketing
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The Creator Economy
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The Importance of Community and Superfans
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Selling Your Content Company
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Buying a Media Company and Audience
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WTH is Web3?
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Social Tokens, NFTs, and the Metaverse
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The Future of Content Marketing
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The Evolution of Your Epic Story
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Introduction
