Entrepreneurial Strategic Management
- 4h 16m
- Ken R. Blawatt
- Business Expert Press
- 2014
Most strategic plans are never fulfilled. Executives and managers take pride in putting together well thought out proposals for action that are passed on to the organization and then forgotten.
This book sets out a new framework for understanding the dynamics of the marketplace and the need to respond strategically through implementation. It asks the manager to examine her/his position within the new strategic framework and then shows how to re-position the organization by making it entrepreneurially responsible for achieving the strategic goals. It starts out by asking them where are they now? It then asks where do they want to go and then tells them how to get there.
The book is for any manager who is looking to make his/her company more competitive in the new economy. It is aimed at the broad managerial spectrum but also is current for student and academic alike who seriously want to improve their understanding of strategy in the organization.
About the Author
Ken R. Blawatt is a Corporate Educator and Adviser. He is also adjunct professor in the Arthur Lok Jack Graduate School of Business, St. Augustine's Campus, University of the West Indies in Trinidad, W. I. He is the author of texts in entrepreneurship and marketing and has published numerous papers on entrepreneurship and economic development with emphasis on the manufacturing sector.
In this Book
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Entrepreneurial Strategic Management
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Abstract
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Preface
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Introduction to Entrepreneurial Strategic Management
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Foundation for the Entrepreneurial Model
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Business Conditions—The Way Ahead
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The Ever Changing Customer and Strategic Planning
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Creating Strategies in the Innovation Quad
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Product Line Strategies
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Brand Strategies
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Cost-Price Leadership Quad
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Strategic Management in Four Quads and Resources
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Putting the Entrepreneur Into the Strategy The People in Your Organization
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Appendix
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Notes
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References
