Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance
- 5h 55m
- Colleen Crum, George E. Palmatier
- J. Ross Publishing
- 2003
Operational excellence cannot be achieved by technology alone. An effective Sales and Operations process is essential to successfully implementing any integrated management system such as Enterprise Resources Planning or Supply Chain Management.
While the book Orchestrating Success and other books explain the mechanics of the S&OP process, this definitive text illustrates the effective real world implementation of this powerful process and demonstrates how to improve operational performance, including on-time customer deliveries, inventory control, quality, top-line revenues and bottom-line profits.
About the Authors
George E. Palmatier, a consultant and educator with the Oliver Wight Companies since 1986, is recognized as a leading expert in integrated sales and operations planning. He helped to pioneer one of the first applications of sales and operations planning as vice-president of marketing at Bently Nevada Corporation, now part of General Electric. Based on this experience, he co-authored a book, The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing. The premise of the book—that sales and marketing have an essential role to play in developing manufacturing strategies—has helped to drive an increasing number of companies toward using sales and operations planning as an integrated management process.
Colleen Crum is a consultant and educator with the Oliver Wight Companies. She has assisted many companies in implementing sales and operations planning, demand management, and forecasting.
Colleen has been involved in the food industry's supply chain management effort. She participated in the development of ECR: Road Map to Continuous Replenishment, published by Canadian food industry trade groups in 1995. The publication documented the best continuous replenishment practices in Canada, addressing logistics, distribution, transportation, and resource planning.
In this Book
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Out of Control
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A New Beginning
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Facing Reality
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Sales and Operations Planning Fundamentals
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Sales and Operations Planning Review Meetings
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Sales and Operations Planning Executive Meeting
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Integrating Product Development and Initiatives
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Demand Management Fundamentals
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Demand Management Techniques
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Commitment
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Global Sales and Operations Planning
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Epilogue
