EMPOWERED: Ordinary People, Extraordinary Products
- 5h 40m
- Marty Cagan
- John Wiley & Sons (US)
- 2020
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
- recruiting and coaching the members of product teams, first to competence, and then to reach their potential
- creating an inspiring product vision along with an insights-driven product strategy
- translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
- redefining the relationship of the product teams to the rest of the company
- detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
In this Book
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Behind Every Great Company
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The Role of Technology
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Strong Product Leadership
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Empowered Product Teams
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Leadership in Action
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A Guide to Empowered
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The Coaching Mindset
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The Assessment
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The Coaching Plan
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The One-on-One
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The Written Narrative
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Strategic Context
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Sense of Ownership
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Managing Time
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Thinking
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Team Collaboration
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Stakeholder Collaboration
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Imposter Syndrome
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Customer‐Centricity
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Integrity
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Decisions
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Effective Meetings
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Ethics
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Happiness
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Leader Profile—Lisa Kavanaugh
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Competence and Character
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Recruiting
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Interviewing
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Hiring
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Remote Employees
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Onboarding
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New Employee Bootcamp
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Performance Reviews
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Terminating
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Promoting
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Leader Profile—April Underwood
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Creating a Compelling Vision
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Sharing the Product Vision
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Product Principles and Ethics
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Leader Profile—Audrey Crane
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Optimizing for Empowerment
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Team Types
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Empowering Platform Teams
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Empowering Experience Teams
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Topology and Proximity
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Topology Evolution
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Leader Profile—Debby Meredith
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Focus
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Insights
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Actions
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Management
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Leader Profile—Shan‐Lyn Ma
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Empowerment
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Assignment
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Ambition
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Commitments
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Collaboration
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Management
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Accountability
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Objectives in Perspective
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Leader Profile—Christina Wodtke
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Company Backgrounder
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Company Objectives
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Product Vision and Principles
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Team Topology
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Product Strategy
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Product Team Objectives
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Business Results
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Key Takeaways
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Leader Profile—Judy Gibbons
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The Role of Product Leaders
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Stakeholder Management vs. Collaboration
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Shared Insights and Learning
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Keeping the Lights On
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Evangelism
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Leader Profile—Avid Larizadeh Duggan
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Meaningful Transformation
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Transformation in Action
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Transformed
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The Most Important Thing
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The Destination
