Employee Engagement & Communication Research: Measurement, Strategy & Action

  • 4h 19m
  • Susan Walker
  • Kogan Page
  • 2012

There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers recognize the need to measure and evaluate their work, particularly its worth to their organizations.

Susan Walker covers all the tools, strategy and action required to plan a research project or commission external research, whether a full scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility. She guides readers toward defining their objectives; involving and communicating with employees; choosing a quantitative or qualitative approach; designing and developing questionnaires; maximizing response rates; interpreting the data effectively; turning the results into an organizational story and finally, developing and leading an action program for change. Throughout there is a focus on creating an effective business case and demonstrating value to the bottom line.

About the Author

Susan Walker is a leading figure in communication measurement and employee research. Her background in internal communications -- six years as internal communication manager with Thomson Holidays and research director and partner at MORI where she headed the communication and employee research practice for 15 years --allows her to interpret results and develop practical recommendations. Her contributions to the field have been recognized by Fellowship of the Institute of Internal Communication and she is an Accredited Business Communicator (IABC).

In this Book

  • In the Beginning – A Conversation with Sir Robert Worcester, Pioneer of Employee Research
  • Defining Your Objectives
  • Involving and Communicating with Employees
  • Data or Discussion?
  • Don’t Underestimate the Impact of Social Media: Marc Wright, Chairman, Simply-Communicate
  • Qualitative Techniques and Methods
  • Lies, Damned Lies and Statistics
  • Learn from External Research Techniques and Take a Holistic View: Sandra Macleod, Group CEO, Echo Research
  • Questionnaire Development and Design
  • Agree to Disagree: Peter Hutton, Founder of BrandEnergy Research
  • Maximizing Response Rates
  • Burning Issues for Your Research to Cover
  • Emerging Issues
  • Keep in Touch with Your People During Mergers: Jenny Davenport, Director, People in Business
  • Understanding, Interpreting and Getting the Most from Your Data
  • Turning the Results into the Organizational Story
  • An International Perspective
  • Now Multi-Cultural Replaces International: Barbara Gibson, Intercultural Communication Consultant
  • Making the Business Case
  • Can You Prove Value? Yes: Angela Sinickas, President of Sinickas Communications
  • Lights… Sound… Action!
  • The Six Key Stages
  • Are CEOs Committed to Listening to Their People? Yes, Says Kevin Murray, Chairman of the Good Relations Group
  • Putting the Action Plan in Place
  • Who is Responsible for Taking Action?
  • Translating Action Points into Action Implementation
  • Keeping the Research Alive and Well
  • What Does the Future Hold?
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