Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships
- 3h 23m
- Bob Moore
- John Wiley & Sons (US)
- 2024
A blueprint to new levels of company growth leveraging your firm’s Partner Ecosystem
In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you’ll discover why partnerships are no longer the domain of “partner people” schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.
You’ll learn about:
- Transformational technologies that bring partner data to your fingertips
- Savvy companies and executives who convert that data into untapped growth opportunities
- Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth
An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
About the Author
BOB MOORE is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth platform that generates leads, closes deals, and grows companies by leveraging partner ecosystems. He previously co-founded Stitch and RJMetrics, acquired by Talend and Adobe, respectively. Learn more at Crossbeam.com and contact Bob at RobertJMoore.com
In this Book
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Introduction
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Muscle Memory and Scar Tissue
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Disruption Is Cool Until It Happens to You
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How Partner Ecosystems Saved My Career
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Decoding the Confusing Language of Partnerships
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Why Legacy Partnerships Were Set Up to Fail
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The Ecosystem Data Layer Arrives
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Why Now? The Disruption of Growth as We Know It
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Is ELG Right for Me?
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Getting Buy-In for ELG
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Overcoming Security and Privacy Objections
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Powering Up Your Account Mapping Matrix
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The ELG Playbook Map
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Ecosystem Development: Populate Your Partner Ecosystem with Winners
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Ecosystem-Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads
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Ecosystem-Led Sales: Close Bigger, Better Customers Faster
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Ecosystem-Led Customer Success: Eliminate Churn and Grow Accounts
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Conclusion—The Future of ELG
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Glossary
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Bibliography
