Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

  • 2h 56m
  • David Newman
  • HarperCollins Leadership
  • 2020

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you open your mouth, do people listen?

Regardless of the speaking venue: in person, via livestream, in broadcast media, on podcasts, or at national conferences and industry events, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?

Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. This book is the definitive guide on

  • How to develop your speaking-driven revenue streams
  • How to quickly commercialize your knowledge in today’s economy
  • How to bolster your visibility, credibility, and bank account
  • How to become a better messenger of your company’s message and dominate your marketplace

About the Author

DAVID NEWMAN, CSP, is a nationally acclaimed marketing expert who works with C-suite leaders, executives, and entrepreneurs who want to unleash the power of speaking as the ultimate marketing strategy, personal brand builder, and 1-to-many sales platform.

He's the creator of the Speaker Profit Formula® seminar and mentoring program.

David has worked with over 800 executives and entrepreneurs to monetize their message; his clients and audiences include 44 of the Fortune 500, including IBM, Microsoft, Oracle, QVC, Merrill Lynch, and American Express.

David hosts The Speaking Show, the #1 podcast on the business of speaking.

David's previous book, Do It! Marketing, is an international bestseller and has been translated into six languages.

In this Book

  • Stop the Craziness!
  • Your Strategy in Four Questions
  • What is Your Topic Niche?
  • What is Your Target Market?
  • What is Your Identity?
  • If You Want to Drive the BMW, You Need to Master the GNW (+U)
  • The Biggest Marketing Mistake Speakers Make
  • It Always, Always Starts with Who
  • Write Your Letter to Aunt Sally
  • Find Your "Hungry" Market
  • Build Your Marketing Language Bank
  • The Magical Power of Deciding
  • What's Your Mission for Today?
  • Performer, Teacher, or Catalyst?
  • Your Competitive Scan
  • Google is Your Friend!
  • Deepen Your Search
  • Five Keys to Developing Your Unique Message
  • Seven Reasons to Own a Niche
  • Be Careful How You Label Your Services
  • You Attract What You Define
  • How Much Money Do You want to Make?
  • You are Here: The Turning Point
  • You Win the Race by Inches, not Miles
  • Elevate Your Fees to Pro Status
  • Laser-Focus Your Expertise
  • Stop Small Potatoes Thinking/Doing
  • Professionalize Your Selling
  • Interviews as a Prospecting Strategy
  • The Only Three Problems You can Solve
  • You Solve People Problems
  • You Solve Process Problems
  • You Solve Profit Problems
  • Why Hire You?
  • If You Write the Test, You Get an "A"
  • Speaker Website Rule #1
  • Speaker Website Rule #2
  • Speaker Website Rule #3
  • Speaker Website Rule #4
  • Speaker Website Rule #5
  • Speaker Website Rule #6
  • Speaker Website Rule #7
  • Speaker Website Rule #8
  • Don't be an Idiot About Your Fees
  • Avoid Taxi-Meter Pricing
  • Don't Charge Like an Amateur
  • Don't Start too Low or Go too Slow
  • Avoid the "Wrong Work" Pricing Trap
  • Seventeen Great Answers to "How Much do You Charge?"
  • Salt and Pepper Your Fee
  • The First Number should never be Your Fee
  • Context of Value and Contrast of Scale
  • What does 1 Percent Look Like?
  • "Can You Put a Number on It?"
  • "Your Fee is too High" is Always a Lie
  • Use Bridging Language to Seal the Deal
  • What Your Sales Pipeline Isn't
  • Killer Sales Questions for Speakers
  • Be Willing to Walk Away. Really.
  • Five Strategies for Corporate Executives to Get more from Every Speaking Gig
  • Seven Building Blocks of Executive Speaking Success
  • How the Ted Talks Craze has Changed Business Conferences
  • Short-Talk Venue Summaries
  • Your Three Main Goals in a Short Talk
  • Avoiding Death by Powerpoint
  • Eight Keys to Giving a Great Speech
  • How to Put the Wow in the Start of Your Speech
  • Measuring the Effectiveness of Your Speaking Program
  • The Shame of Success
  • Stop the Marketing Monkey Work
  • The Speaker Profit Formula
  • The New Rules for Experts Who Speak
  • The Golden Triangle
  • How to Crush it this Year and Every Year
  • The Four Levels of Marketing
  • Seven Things Smart Speakers Do Daily
  • Ten Questions to Spark Your Success
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