Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded & Updated, 2nd Edition
- 6h 54m
- Bill Aulet
- John Wiley & Sons (US)
- 2024
An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs
Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:
- The number-one process reason that new ventures fail
- Entrepreneurship is not an art, but rather a craft that can be learned
- How the best idea or product is no assurance at all that you will win—there is much more
Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.
About the Author
BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over $100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
In this Book
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Preface
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Introduction: News Flash: Entrepreneurship can be Taught!
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Six Themes of the 24 Steps
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Tracking Your Progress: The Disciplined Entrepreneurship (DE) Canvas
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Getting Started
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Market Segmentation
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Primary Market Research (PMR)
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Select a Beachhead Market
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Build an End User Profile
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Calculate the Total Addressable Market (TAM) Size for the Beachhead Market
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Profile the Persona for the Beachhead Market
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Full Life Cycle Use Case
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High‐Level Product Specification
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Quantify the Value Proposition
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Identify Your Next 10 Customers
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Define Your Core
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Chart Your Competitive Position
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Determine the Customer's Decision‐Making Unit (DMU)
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Map the Process to Acquire a Paying Customer
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Windows of Opportunity and Triggers
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Calculate the Total Addressable Market Size for Follow‐on Markets
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Design a Business Model
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Set Your Pricing Framework
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Calculate the Lifetime Value (LTV) of an Acquired Customer
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Design a Scalable Revenue Engine
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Calculate the Cost of Customer Acquisition (CoCA)
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Identify Key Assumptions
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Test Key Assumptions
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Define the Minimum Viable Business Product (MVBP)
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Show That “The Dogs Will Eat the Dog Food”
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Develop a Product Plan
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Beyond the 24 Steps
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Glossary
