Digital You: Real Personal Branding in the Virtual Age

  • 2h 49m
  • William Arruda
  • Association for Talent Development
  • 2019

What's your story?

The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value―making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.

In this Book

  • Uncover Your Brand: Who are You?
  • Understand Perceptions: What do People Think About You?
  • Deliver Your Brand Daily: What's Your Story?
  • Understand the Digital-First Phenomenon: Enchanté
  • Use LinkedIn as Your First Impression: Stand Out Online
  • Build a Dazzling LinkedIn Profile: The Land of Digital Enchantment
  • Leverage the Power of Pictures: Picture This
  • Build Your Personal Brand Identity System: Design the Package
  • Use Rich Media to Engage and Connect: Get Ready for Your Close-Up
  • Assess Your Current On- and Offline Networks: Build Your Fan Club
  • Nourish and Mobilize Your Network: Turn Fans into Promoters
  • Lead the Way: For Your Community, Colleagues, and Company
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