Digital Marketing QuickStart Guide: The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing Your Business
- 5h 6m
- Benjamin Sweeney
- ClydeBank Media LLC
- 2022
In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
You Will Learn:
- Modern Marketing Fundamentals – Timeless Marketing Basics Repurposed for Digital Spaces
- Building Your Own Digital Marketing Toolkit – How Digital Marketing Tools Work
- Digital Marketing in Action – How to Organize and Implement Campaigns
- Digital Strategy Design – How to Structure Your Digital Marketing Strategy
- Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, and More!
About the Author
Benjamin Sweeney is a digital marketer and author with over a decade of digital marketing experience. He maintains a focus on the business sphere that draws from scholarly research and on practical experience from time spent as an entrepreneur and consultant. With well over one million written words under his belt and a marketing role that has him sending more than a million emails a year, Ben knows what it takes to get more customers for a small business, no matter what industry they’re in.
In this Book
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Introduction
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A Crash Course in Marketing Concepts
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Core Digital Marketing Concepts
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Who Are You Selling To?
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What Are You Selling?
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What Are Your Objectives?
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Coming In for a Landing
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Capturing Traffic
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Directing Traffic
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Social
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Following Up with Email
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Building a Sound Marketing Strategy
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Digital Marketing Efficiency
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Conclusion
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About ClydeBank Media
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Glossary
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References
