Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things
- 8h
- Joe Weinman
- John Wiley & Sons (US)
- 2015
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.
- Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization
- Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations
- Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies
- Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships
This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.
Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
About the Author
Joe Weinman was most recently Senior Vice President, Cloud Services and Strategy, Telx, and has held executive leadership positions at AT&T, Hewlett-Packard, and Bell Laboratories in areas such as corporate strategy, business development, product management, operations, and R&D. Named a "Top 10 Cloud Computing Leader" by TechTarget, Weinman is a frequent international keynote speaker, blogger and the founder of Cloudonomics--a rigorous, multidisciplinary approach to valuing the cloud. He is the Cloud economics and strategy editor for IEEE Cloud Computing magazine. He has been awarded 21 U.S. and international patents in diverse fields and has been showcased in numerous print and online publications and global video broadcasts. He has a Bachelors and Masters in Computer Science from Cornell University and UW-Madison respectively, and has completed Executive Education at the International Institute for Management Development in Lausanne.
In this Book
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Foreword
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Digital Disciplines, Strategic Supremacy
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Value Disciplines and Related Frameworks
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Digital Disciplines
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Digital Technologies
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Operations and Information
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The Discipline of Information Excellence
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Burberry—Weaving IT into the Fabric of the Company
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Products, Services, and Solutions
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The Discipline of Solution Leadership
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Nike—A Track Record of Success
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Customer Experience and Relationships
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The Discipline of Collective Intimacy
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Netflix—Entertaining Disruption
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Innovation and Transformation
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The Discipline of Accelerated Innovation
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Procter & Gamble Cleans up
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General Electric—Flying High
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Human Behavior and Gamification
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Opower—The Power of the Human Mind
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Digital Disasters
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Looking Forward
