Developing Successful Marketing Strategies
- 2h 11m
- Gary W. Randazzo
- Business Expert Press
- 2014
What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
About the Author
Gary W. Randazzo founded GWR Research after a successful career as a senior business executive. Mr. Randazzo has developed and implemented financial, marketing and management programs for major businesses throughout the United States. He has also led small and large businesses as CEO, COO, and CFO. Mr. Randazzo has led several new business ventures in the U.S. and China. Additionally Mr. Randazzo served as a senior executive at two of the largest newspapers in the U.S.
In this Book
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Developing Successful Marketing Strategies
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Preface
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Industry and Market
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Legal and Technological Changes
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Defining the Target Market Approach
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Customer Jobs to Be Done
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Customer Segmentation
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Challenges Faced—Internal and External
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The Vision Driven Strategy
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Product
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Promotion
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Pricing
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Place
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A Process for Execution Management
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Organizational Structure
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Workforce
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Financial Structure and Controls
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Putting It All Together
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Conclusion
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References
